A leading online bathroom specialist is hoping to make a splash in this year’s prestigious awards celebrating the best in ecommerce in the UK.
Luxury for Less, trading as BathEmpire.com and based in Coventry, has been named as a finalist for Small e-Retailer of the Year at the eCommerce Awards for Excellence 2012.
The awards recognise companies driving the ecommerce industry in the UK and celebrate the nation’s leading presence in ecommerce innovation.
Luxury for Less was launched in 2006 and specialises in bathroom equipment, furniture and accessories.

Luxury for Less relocated to Coventry in 2008 in a strategic move to take advantage of the area’s superior transport links and access to good commercial space.

In 2009, the company launched BathEmpire to supply direct to the public via its own website bathempire.com.

The company, which employs 65 staff from its base in Exhall, is on target to achieve a £14 million turnover this year.

Chris Li, founder and managing director of Luxury for Less, said “To be a finalist in these prestigious awards celebrating the UK’s ecommerce industry is a fantastic achievement.

“Luxury for Less has enjoyed rapid growth in just six years to become a leading online supplier of bathware to consumers.

“Our success is founded on our strategic expansion, branching out into new product areas and markets, and our commitment to always going the extra mile for our customers.

“We are delighted to have been shortlisted in recognition of our achievements in a hugely competitive industry, especially given the volume and quality of entries in this year’s awards, and are hoping to triumph on the night.”

The awards ceremony will take place at The Brewery in the City of London on Tuesday, October 2.

Luxury for Less won the “Small Business and Start-Up” Award at the Coventry Telegraph Business Awards 2012.